Private holding company · Since 2025
Every holding we own began as a trail someone else stopped walking.
Sendero Assets acquires controlling interests in durable operating businesses and keeps them. There is no fund, no vintage, and no clock. We do not raise outside capital, and we do not publish what we own.
- Founded
- 2025
- Positions
- 4
- Hold period
- Indefinite
- Last acquisition
- 2026
How we hold
Permanence
We buy to own, not to exit. Nothing in our structure obliges us to sell a good business on a schedule, so we never have to.
Discretion
Our companies keep their names, their people, and their customers. We keep ours out of their letterhead.
Concentration
Four positions today, and never many more. We would rather wait a year for the right one than fill a mandate.
Interests
Names withheld at the operators’ request
| Sector | Held since |
|---|---|
| SaaS — Property management | 2025 |
| D2C marketing | 2025 |
| B2B marketing | 2025 |
| AI fraud detection & analytics | 2026 |
Inquiries
We take one meeting a month.
If you own something worth holding for thirty years, or you represent someone who does, write to us here. This form is the only way in.
Owners, intermediaries, and the occasional operator looking for a permanent home — all read by a person, none forwarded to a list.
Received.
Your note is logged. If there is a fit, someone will reach out within two weeks. If there is not, you will not hear from us.